Application Mobile Casino Max
When launching its app in early 2018, the famous French retailer Casino turned to Addict Mobile, a 100% performance-oriented marketing platform, to acquire new mobile users. Let’s have a look back at the main stages of this fruitful collaboration.
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CONTEXT
The Casino Max loyalty program rewards the brand’s customers with personalized promotions. To complete the classic loyalty card, the brand has developed a mobile application offering many advantages to consumers: that is to say to interact directly in stores, help customers to easily find all the information related to their account and benefit from many exclusive and personalized coupons.
In order to estimate the loyalty program and the Casino max app on its turnover, the group chose to associate to Addict Mobile, the 100% performance-oriented media buying platform.
store pages Casino MaxCHALLENGE
In addition to the dematerialization of the customer account, the main challenge for Casino is to measure the use and activation of these coupons, which are only valid in stores. The Casino Max app is therefore part of a “drive-to-store” approach, and in this case “app-to-store”: an approach that fives personalized special offers to generate traffic directly in stores.
OBJECTIVES
The objectives are twofold as the company aims to both:
- generate new users for its app while encouraging them to use the proposed coupons;
- Scale the turnover generated in store via the discount coupons offered.
OUR ACTION
Identify the right levers
+ 32 sources launched in 2018! These include social networks, search levers, as well as Ad-networks. It is essential to combine these different sources with different types of campaigns in order to identify the ones that make it possible to:
- generate a high volume of registrations within the application;
- maximize the use of in-store coupons.
Addict Mobile technology allows us to aggregate data from all these sources in real time to track campaigns more effectively and maximize ROI by adjusting investments.
Facebook creativeProduce and A/B test designs continuously
Our creative design production has enabled us to generate more than 1000 designs in order to identify the promotions/products/visuals that are able to generate the best performances. The regular updating of these creations, as well as their adaptation according to business activities, allowed us to maintain the desired performances to use them as instruments for Casino’s objectives.
Spécial opération from 04.25 to 05.05Adapt campaign strategy to business
By combining Casino’s marketing expertise with Addict Mobile’s know-how, we were able to highlight the best practices to deploy in order to maximize the number of coupons used. We have thus:
- geolocated campaigns according to our objectives: certain geographical areas are more favourable to the use of certain coupons (hypermarket or supermarket areas);
- taken into account seasonality: some periods are more favourable to downloading and registering on an application, while others maximize the use of coupons.
Detect Fraud
Addict Mobile technology identified 12% of fraudulent installations among all generated installations*, which the tracking SDK had not been able to identify. By removing these installations from the invoice, we then capitalize on high-potential users and maximize the ROI of these campaigns.
RESULTS
resultsCasino Access and Services
The Dreams Casino can be downloaded directly to the player’s computer or he can opt for an instant version of the casino where he can enjoy the casino games directly from the web browser of the casino. Players are also able to enjoy a selection of the casino games via their mobile devices. The mobile casino can be accessed by entering the casino address into the web browser on the mobile device. New players to the mobile casino are welcomed with a special sign up bonus offer that is separate from the online casino sign up bonus offer. Both the mobile casino and the standard online downloadable or instant casino offer a wide choice of deposit and withdrawal options that can be seen in the banking section of the casino. These include major credit or debit cards together with third party deposit options such as Ukash, Eco card, Neteller and simple Wire Transfers. Players are introduced to each of the deposit options at the casino where they can sign up directly or via the main site for the desired payment option. Another of the great services offered at the Dreams Casino is the customer service and support that is available around the clock at the casino. Players can contact the customer service and support via toll free phone numbers, live chat and email addresses. The service is available night and day for all players, to chat, advice and support each player whether to do with the games, promotions or deposit options offered.The Games
The wide choice of games offered at the Dreams Casino includes slots and table games, video pokers and specialty games. Players can choose between three reel slots, five reel slots and progressive slots. There are many different types of video pokers including single hand and multi hand games. All of the classic table games are offered together with some lesser known games such as Craps and baccarat. Scratch cards and Keno also make an appearance at the casino amongst the specialty instant win games. Each and every game, apart from the progressives can be reviewed online prior to the player committing to the casino and game, and many of the games can be played for fun before placing real money bets. The Dreams Casino offers all of the top RTG games that are graphic rich, full of color and accompanied by digital sound. Playing at the Dreams Casino is a true delight with all of the systems in place to ensure that each player has a great time, with excellent games, a supporting service and of course a wide choice of promotions to enjoy.The Mariachi 5 Slot Game Lands at Dreams Casino
We love a new slot game release just as much as the next person. We love it even more when it comes from Real Time Gaming. RTG has an excellent record of delivering awesome slots most players love to try. You can expect color, entertaining themes, lots of prize-winning opportunities, and some cool features built into every slot of theirs you play. So, does their new slot game The Mariachi 5 live up to those same standards? We won’t keep you in suspense – it’s just as good as its predecessors, and if you want to give it a try, you can do so today at Dreams Casino. This is one of the latest superb slot games available for all members to enjoy. So, let’s dive in and discover more about this game, so you can see whether you’ll want to try it at Dreams Casino.The Mariachi 5 delivers a Mexican theme you’ll love
This slot has just landed, and it brings with it an impressive splash of colors. There are five members of this Mariachi band, each presented with an instrument and a different color scheme. That makes life easy when you’re looking to match up enough identical members of the band to net a prize.How can you play The Mariachi 5 slot?
Easy – just choose your preferred method. Will this mean a visit to the mobile version of Dreams Casino? Maybe you would prefer the downloadable casino or the webplay version. Take your choice and get ready for a game that delivers plenty of action. The mobile casino is good to try on Android, Windows, and iOS devices, so you won’t feel left out however you play.Is it good for all budgets?
You bet – you can get to grips with this slot from just 30 cents per spin, although there is the capacity to go way higher if you want to.What about the reel and payline format used here?
The Mariachi 5 is a standard five-reel slot, but instead of offering paylines it has 243 ways to win. That means it covers all potential winning ways instead of sticking with a quantity of paylines. It also means the 30-cent minimum bet covers all those ways to net prizes. Cool!Does RTG provide players with a free version of the game to try?
Yes, they do. All their modern games are provided in this way, with a free demo version sitting alongside the paid version for people wanting to make real wagers. You should note the demo does not deliver real prizes, only demo coins that go back to the machine. However, this version features all the elements you would expect to see in the real game. It means you can try the game to see if you’d like to play the real version at Dreams Casino. If so, you’ll need an account with funds in it to make that a reality.What about wild and scatter symbols?
You will see both these in The Mariachi 5. The wild appears in groups on the second and fourth reels of the game. It also delivers a 2x multiplier whenever it becomes part of a successful prize-winning combo. Its grouped nature means you can see an entire reel (or both of those reels) stacked with wilds. It is good for substituting everything else in the slot with one exception – the donkey-shaped pinata. It wouldn’t be a Mexican slot without that famous pinata in play, would it? The pinata is, of course, the scatter symbol. If three of these show up in the same spin, you should get ready to enjoy some free games. How many games? You get to choose what you would like to enjoy here. Five Mariachi band members show up, each with a tempting offer for you. You can choose one of these deals:- 15 free spins with all prizes worth 2x their normal value
- 12 free spins with all prizes worth 3x their normal value
- 10 free spins with all prizes worth 4x their normal value
- 8 free spins with all prizes worth 5x their normal value
- 5 free spins with all prizes worth a huge 8x their normal value